Instagram is probably the single best platform to gain an organic following and a must for all local business owners. Whether you are a local business or a national brand, Instagram is where your customers will check in with your brand, be informed about operations and learn about new deals. So, are you using Instagram to your greatest potential? Here are some suggestions when using Instagram for your business.

  1. Use a Scheduler – Later.com or other schedulers will help you plan your posting, it will help you execute on a regular schedule and these tools offer great analytics which will give you insight into what content does the best and what time of day you should be posting. Let’s face it, unless you have a social media manager, posting on social media is something that can be put on the back burner. Make sure that you stay in front of your customers on a regular basis by posting to Instagram with consistency.
  2. Use Hashtags – Hashtags, when done properly, really expand your organic reach. Use a hashtag generator to locate good and relevant search terms for your business. This will help you grow your following and your organic reach.
  3. Use High Quality Images – High quality images stand out. Hire a freelance photographer so that your images stay on brand or learn how to take great photos with your smartphone. Regardless, use high quality photos over images with text. People want photographic content! So take photos and then explain in the caption what your message is rather than putting text heavy images in your feed.

Make sure to use Instagram and if you execute effectively you will grow your audience and it will help grow your business.