People are using YouTube as a search engine and for entertainment. In fact, YouTube has over 30 Million visitors a day. Despite the traffic and popularity of YouTube only 9% of U.S. small businesses are on YouTube. So, who is your audience on YouTube and would it be applicable to your company?
- 62% of YouTube users are Male
- 78% of US adult men use YouTube
- 68% of US adult women use YouTube
- 81% of 15–25 year-olds in the US use YouTube
Large brands and influencers are using YouTube to reach their audience, but can it be used for your small business? The answer is yes with the right strategy and targeting. Although 80% of YouTube users come from outside the United States, the reach and scale within the US can be a very cost effective brand awareness strategy. TrueView ads on YouTube combined with a Facebook remarketing campaign can be an effective strategy to market your brand. With YouTube TrueView ads advertisers only pay when a user watches the ad for at least 30 seconds. If your brand image is placed in the first 30 seconds of the ad it can become great brand exposure for your company even without a full length video view. This combined with direct competition targeting and Facebook remarketing make YouTube a great advertising platform to implement at the top of your sales funnel.
Want to incorporate YouTube advertising into your business strategy? Contact us here and a Fire Source Media representative will contact you.