About Fire Source Media
About
AI-powered growth marketing, with people accountable for results.
Fire Source Media started in Dallas in 2012 to bring industry-leading digital marketing to growing businesses. Today we build AI websites and run the monthly SEO, SEO/AEO and marketing that keeps them working.
We believe a marketing partner should be accountable for a return on your investment. That's why we package our work into clear website packages and monthly plans — so you know what you're getting, what it costs, and how it's measured.
Leadership
Matt Cote, Founder & CEO
Matt Cote is the Founder and CEO of Fire Source Media, a digital marketing and web development agency helping businesses strengthen their online presence, reach the right customers, and generate more opportunities.
Matt began serving as a Marketing Director in 2008, building hands-on experience in marketing strategy, brand development, and website development. As demand for his marketing and web development services grew, he founded Fire Source Media in 2012, bringing that experience directly to the businesses he served.
His background continues to shape the company’s approach: understand the business, identify what drives its customers, and build a marketing strategy around clear goals. Matt combines business strategy with technical knowledge to connect website design, search visibility, advertising, and lead generation.
Today, Fire Source Media provides AI website development, search engine optimization (SEO), answer engine optimization (AEO), digital advertising, ongoing website management, and marketing consulting, serving businesses across Texas and beyond.
Fire Source Media’s client experience spans healthcare, financial services, technology, hospitality, retail, logistics, home services, and nonprofit organizations, including Aon, Sabre, Service Corporation International, The Richards Group, Redpoint Ventures, Sport Clips, CARSTAR, CityVet, FLOSS Dental, LIV Dentistry, Eiseman Jewels, Press Waffle Co., ClearVista Financial, Anchor Wound Management, LTS Logistics, Jernan Septic & Rainwater, Neat as a Pin, Kymera, Stone Creek Ranch, East West Ministries, Concept Church and His Grace Productions.
Under Matt’s leadership, the company continues to combine its foundation in marketing and web development with new capabilities in AI, automation, and search—helping businesses build a stronger presence today and prepare for what comes next.
What's included
What we do for you.
- 01
Rooted in web & search
Web development and SEO have been our core since day one.
- 02
AI with human judgment
AI speeds up builds and research; our team writes, designs and checks the work.
- 03
Built for AI search
Advanced SEO/AEO and GEO help you show up in AI answers as search changes.
- 04
Data-driven decisions
Analytics and monthly reporting guide what we build and improve next.
- 05
Advertising & strategy
Digital Ads and one-on-one consulting when you need more than a website.
- 06
Award-recognized
30 industry awards since 2021. See our work and case studies.
How it works
A clear process.
- 1
Listen
We start with your goals, customers and market.
- 2
Recommend
We point you to the package or service that fits — not the biggest one.
- 3
Deliver
We build, launch and manage the work inside a clear scope.
- 4
Report
We measure what matters and keep improving.
Plans & pricing
Clear packages instead of open-ended retainers
Websites start at $499 setup + $49/mo. Growth AI adds website care and foundational SEO; Pro adds ongoing content, advanced SEO/AEO, local visibility and reporting; Premier adds expanded content, scoped connected workflows and a named account contact. Compare every plan.
Compare plansWhere are you located?
Our offices are in Waco and Dallas, with an Austin office coming soon. We serve clients across Texas and beyond.
Do you guarantee rankings?
No one can honestly guarantee rankings, leads or AI inclusion. We commit to doing the work well and reporting on it clearly.
Do you offer internships?
Yes — apply through our internship application.
More services
More services
- SEORank in traditional search and Google Maps.
- AEOBecome the direct answer in snippets and AI Overviews.
- GEOGet understood and cited by ChatGPT, Perplexity and Gemini.
- Digital AdsPaid search, video and social campaigns built for ROI.
- ConsultingOne-on-one strategy sessions with senior strategists.
- AI WebsitesBuy an AI website online with a monthly plan.
Let's grow your business.
Start with a website package online, or reach out to talk strategy.