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Fire Source Media

Answer engine optimization

AEO

Be the answer, not just a link.

People increasingly get answers without clicking. Google AI Overviews, featured snippets, voice assistants and AI chat tools pull short, direct answers from websites they can understand and trust.

AEO structures your website so those systems can find, understand and accurately quote you. It's built on strong SEO fundamentals and works hand in hand with GEO.

What's included

What we do for you.

  • 01

    Question research

    We find the real questions your customers ask before they buy, and the wording they use to ask them.

  • 02

    Answer-first content

    Clear, concise answers near the top of each page, followed by the detail that builds confidence.

  • 03

    Structured data

    Schema markup that describes your business, services, articles and FAQs in a machine-readable way.

  • 04

    Clean page structure

    Logical headings, lists and tables that are easy for search engines to extract and quote.

  • 05

    Entity & trust signals

    Consistent business information, authorship and citations that help engines trust your content.

  • 06

    Technical access

    Fast, crawlable pages with real content in the HTML — the way every AI website we build is delivered.

How it works

A clear process.

  1. 1

    Discover questions

    We collect the questions your buyers ask across search, sales calls and reviews.

  2. 2

    Structure answers

    We rewrite or create pages so each question gets a clear, quotable answer.

  3. 3

    Mark it up

    Structured data and clean headings make your answers easy to read by machines.

  4. 4

    Monitor visibility

    We watch snippets, AI Overviews and AI tools for where you appear and where you don't.

Plans & pricing

Advanced SEO/AEO is included in Pro AI and Premier AI

Pro AI includes one total monthly content deliverable, advanced SEO/AEO, applicable structured data and AI visibility monitoring across agreed platforms and prompts. Premier starts at two total deliverables, scoped connected workflows and a named account contact. AI citations are not guaranteed; setup and software may cost extra.

See Pro AI

Keep reading

See results in our client case studies and portfolio.

Questions

Common questions.

More answers on our FAQ page.

Can you guarantee we'll appear in AI Overviews?

No. No one controls which answer a search engine or AI tool shows. We make your site one of the clearest, best-structured sources on your topics and measure what changes.

Does AEO replace SEO?

No. AEO depends on the same foundations as SEO: crawlable pages, helpful content and authority. It adds a focus on direct, quotable answers.

What's the difference between AEO and GEO?

AEO targets direct answers in search features and voice. GEO focuses on being understood and cited by generative AI tools like ChatGPT.

Make your website the answer.

Pro AI includes advanced SEO/AEO from day one.