Case study
Redpoint Ventures
Nationally Recognized Venture Capital Firm
Redpoint Ventures, located in Menlo Park, California, is a venture capital firm that invests in early and growth-stage technology companies across various industries, including software, consumer tech, and healthcare. Since its founding over 20 years ago, Redpoint has helped entrepreneurs build transformative businesses through both financial support and strategic guidance. They hired Fire Source Media for SEO consulting to enhance their online discoverability, connect with emerging founders, and showcase their track record of successful investments in the competitive tech ecosystem.
The Project
When Redpoint Ventures first approached Fire Source Media they were originally looking for copywriting services. But after further evaluation of their website we noticed the need for technical SEO before approaching a content or link building strategy. The previous web developer left some key pages unbuilt which caused a significant amount of 404 Errors. After doing an analysis through Ahrefs, we informed Redpoint of the issue and the modifications that would need to be made. After making the changes, Redpoint has seen a tremendous turnaround. Here are the final results.
The Results
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Ahrefs Health Score Jumped Increased from a 6 to a 100
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Backlink profile was improved and within 1 Quarter
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Redpoint saw a 10X increase in Organic Traffic
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Ranking Keywords jumped from 320 to 1,300
Before
After
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